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The company behind it all
NGI Books

Read it. Build it.

Digital books from New Growth Investments — the founder’s playbook and its companion workbook. Secure, watermarked reading copies you open right in your browser.

The Store
Buy once. Read anywhere.

Every purchase unlocks a private, watermarked reading copy. No downloads, no PDFs — just your copy, licensed to you.

The Book

Build It Like You Mean It

by Rico English II

The founder’s playbook by Rico English II — how to build a fundable, legally protected, investor-ready company before anyone believes in it. Seventeen chapters, from the landlord problem that started WURTHIT to a letter for the next founder.

$19.99
Companion

WURTHIT Workbook: The Founder’s Build Guide

by Rico English II

The hands-on companion — thirteen binders that turn the book into an action plan. Prompts, checkpoints, and templates for the Master Document Library, Investor Package, Grant Binder, Operating Agreement, and more.

$14.99
Best Value

The Bundle — Book + Workbook

by Rico English II

Get both Build It Like You Mean It and the WURTHIT Workbook together and save. The full playbook plus the thirteen-binder build system in one purchase.

$29.99 $34.98
Coming Soon

Founder Binder Template Pack

Editable templates

The done-for-you fill-in template pack for all thirteen binders — the exact documents, ready to customize. In production now.

Coming soon

Pricing may change as we add features and improve. We’ll give advance notice — and if you’re already subscribed, your rate stays locked. You’re grandfathered in.